---
title: Selling on Australian and New Zealand Online Marketplaces
url: https://anycostore.com/guides/selling-on-australian-and-new-zealand-marketplaces
description: An overview of the main online marketplaces in Australia and New Zealand — Amazon Australia, eBay, Kogan, Trade Me and retailer marketplaces — with tips on sourcing products, pricing and compliance for marketplace sellers.
audience: Marketplace sellers and suppliers
updated: 2026-10-14
---

# Selling on Australian and New Zealand Online Marketplaces


Online marketplaces are the fastest way for a small business to reach shoppers in Australia and New Zealand. This overview helps you choose where to start.

*Marketplace programs, fees and rules change often — always check the marketplace's current seller terms.*

## The main marketplaces

| Marketplace | Market | Good for |
|---|---|---|
| **Amazon Australia** (amazon.com.au) | Australia | Large catalogue; Fulfilment by Amazon is available for sellers who want Amazon to store and ship stock |
| **eBay Australia** (ebay.com.au) | Australia | Broad audience, new and branded goods, established seller tools |
| **Kogan Marketplace** | Australia | Value-focused shoppers; Kogan.com's third-party seller program |
| **Retailer marketplaces** | Australia | Several department stores and big-box retailers let approved third-party sellers list alongside their own stock |
| **Trade Me** | New Zealand | New Zealand's largest marketplace, for new as well as second-hand goods |

## Five tips for marketplace sellers

1. **Source from a reliable local supplier.** Marketplaces measure late dispatch and cancellations. Stock held in Australia makes delivery targets easier to hit. See our [wholesale program for marketplace sellers](https://anycostore.com/wholesale/marketplace-sellers).
2. **Price including GST and delivery.** Shoppers compare total cost.
3. **Check compliance before listing.** Marketplaces remove unsafe or non-compliant products, and sellers are responsible under consumer law. Use our [product compliance checklist](https://anycostore.com/guides/australian-product-compliance-checklist).
4. **Make your listings complete.** Clear titles, accurate specifications, multiple images and correct barcodes (GTINs) improve both marketplace search and Google Shopping visibility.
5. **Answer customers quickly.** Response times affect seller ratings on every marketplace.

## For brands

If you are a manufacturer or brand that wants marketplace sales in Australia and New Zealand without running seller accounts yourself, see our [supplier program](https://anycostore.com/suppliers).


## Frequently asked questions

### What are the biggest online marketplaces in Australia?

Amazon Australia and eBay Australia are the largest general marketplaces. Kogan.com and several large retailers also run marketplaces for third-party sellers.

### What is the biggest online marketplace in New Zealand?

Trade Me.

### Where can marketplace sellers source products in Australia?

From local wholesalers and distributors. Anyco runs a wholesale program for marketplace sellers in Australia and New Zealand.

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Source: https://anycostore.com/guides/selling-on-australian-and-new-zealand-marketplaces · Anyco Pty Ltd · support@anycostore.com