--- title: Selling in Australia – Market Entry Guide for Overseas Suppliers url: https://anycostore.com/suppliers/australia description: A practical guide for overseas manufacturers and brands entering the Australian market — consumer law, product safety, GST on imported goods, marketplaces, logistics, and how Anyco can be your Australian partner. audience: Overseas manufacturers and brands updated: 2026-10-14 --- # Selling in Australia – Market Entry Guide for Overseas Suppliers Australia is a **wealthy, English-speaking market of about 27 million people** that shops online confidently and expects fast delivery, fair returns and clear pricing. This guide explains what an overseas manufacturer or brand needs to know before selling here, and how [Anyco](https://anycostore.com/suppliers) can be your Australian partner. *This is general information, not legal or tax advice. Rules change; check the official sources linked below or ask a professional adviser before acting.* ## Why Australia - **High purchasing power.** Australian households have high average incomes and strong spending on home, lifestyle and gift products. - **Concentrated population.** Most Australians live in a handful of large coastal cities, which keeps delivery efficient. - **Online-first shoppers.** Australians use marketplaces, brand websites and social commerce, and buy-now-pay-later services are widely used. - **A gateway to New Zealand.** The two countries share many standards — the RCM mark is recognised in both — and trade freely under the Trans-Tasman arrangements. See our [New Zealand guide](https://anycostore.com/suppliers/new-zealand). ## Rules you must know ### Australian Consumer Law (ACL) The ACL protects consumers no matter where the seller is based. Key points: - **Consumer guarantees.** Goods must be of acceptable quality, fit for purpose and match their description. Consumers are entitled to a repair, replacement or refund when a product fails a guarantee — you cannot contract out of this. - **Prices must be all-inclusive.** Advertised prices must include GST and other unavoidable charges. - **No misleading claims.** Statements about country of origin, performance, environmental benefits ("greenwashing") and discounts must be true and supportable. The regulator is the [Australian Competition and Consumer Commission (ACCC)](https://www.accc.gov.au). ### Product safety - **Mandatory safety and information standards** apply to specific products — for example toys for children up to 36 months, products containing **button or coin batteries**, baby products, and care labelling for clothing and textiles. Check the ACCC's list at [productsafety.gov.au](https://www.productsafety.gov.au). - **Bans** prohibit certain hazardous products outright. - **Mandatory reporting.** Suppliers must report to the ACCC within **2 days** of becoming aware that a product they supplied caused or may have caused death, serious injury or illness. - **Recalls.** If you recall a product voluntarily, you must notify the Commonwealth minister within 2 days. ### Electrical and electronic products - Most electronic and radio products need the **RCM** (Regulatory Compliance Mark), and the responsible supplier must be **registered by an Australian or New Zealand entity**. See the [ACMA](https://www.acma.gov.au) for EMC and radio requirements. - Many mains-powered products also fall under the **Electrical Equipment Safety System (EESS)**: in-scope equipment must be registered on the national database by an Australian or New Zealand responsible supplier, and higher-risk equipment needs certification. Because a **local responsible supplier** is required, overseas brands of electrical goods usually work with an Australian partner. ### Cosmetics and chemicals Businesses importing cosmetics or industrial chemicals into Australia generally need to register with the [Australian Industrial Chemicals Introduction Scheme (AICIS)](https://www.industrialchemicals.gov.au), and cosmetics must meet ingredient labelling rules. ### Biosecurity Australia has strict biosecurity rules. Products made from **wood, bamboo, plant material, seeds, feathers, animal products or food** — including some pet products — may need import permits, treatment or inspection. Check the Department of Agriculture's import conditions database, [BICON](https://bicon.agriculture.gov.au). ## Tax and duty - **GST is 10%.** Overseas businesses with GST turnover connected with Australia of **A$75,000 or more** must register for GST. - **Low-value imported goods (A$1,000 or less).** When sold to consumers, GST is collected at the point of sale — by the overseas seller if registered, or by the marketplace (electronic distribution platform) that handles the sale. - **Goods over A$1,000.** An import declaration is needed and GST, plus any customs duty, is usually paid at the border. - **Customs duty** depends on tariff classification and origin. Many goods enter duty-free or at reduced rates under Australia's free trade agreements. More detail: our guide to [GST for overseas sellers in Australia and New Zealand](https://anycostore.com/guides/gst-for-overseas-sellers-australia-new-zealand), and the [Australian Taxation Office](https://www.ato.gov.au) and [Australian Border Force](https://www.abf.gov.au) websites. ## Sales channels - **Your own website** — full control, but you build traffic yourself. - **Online marketplaces** — Amazon Australia, eBay Australia, Kogan, and retailer-run marketplaces. See [selling on Australian and New Zealand marketplaces](https://anycostore.com/guides/selling-on-australian-and-new-zealand-marketplaces). - **Retail stores** — usually through a local distributor or wholesaler. - **A local partner like Anyco** — we sell your products as an Australian business through our store and marketplace channels. ## Logistics - **Delivery expectations.** Shoppers expect tracked delivery in a few business days within Australia; delivery to regional and remote areas takes longer. - **Carriers.** Australia Post and StarTrack, plus private couriers and third-party logistics (3PL) warehouses in the major cities. - **Returns.** Plan for local returns. Asking consumers to send products overseas creates friction and complaints. ## How Anyco helps you enter Australia 1. **We review your products** for fit with our customers and for Australian compliance. 2. **We agree a commercial model** that suits your product and volume. 3. **We list and sell** your products on AnycoStore.com and our marketplace channels, with Australian customer service. 4. **We share what we learn** — pricing, demand and customer feedback — so you can decide how to grow. **[Apply to become a supplier](https://anycostore.com/suppliers#apply)** or email [support@anycostore.com](mailto:support@anycostore.com). ## Frequently asked questions ### Can an overseas company sell products in Australia without an Australian company? Yes. Overseas businesses can sell directly to Australian consumers, but they must follow Australian Consumer Law and may need to register for GST. Many suppliers instead sell through a local partner such as Anyco, who sells to customers as an Australian business. ### Is GST charged on goods imported into Australia? Yes. GST is 10%. For goods with a customs value of A$1,000 or less sold to consumers, GST is collected at the point of sale by registered overseas sellers or by the marketplace. For goods over A$1,000, GST and any duty are generally collected at the border when the goods are imported. ### What is the RCM mark? The Regulatory Compliance Mark (RCM) shows that an electrical or electronic product complies with Australian and New Zealand electrical safety and/or radiocommunications (EMC and radio) requirements. The responsible supplier must be a registered Australian or New Zealand entity. ### Does Australian Consumer Law apply to overseas suppliers? Yes. The consumer guarantees in the Australian Consumer Law apply to goods sold to Australian consumers regardless of where the seller is located. --- Source: https://anycostore.com/suppliers/australia · Anyco Pty Ltd · support@anycostore.com