---
title: Selling in New Zealand – Market Entry Guide for Overseas Suppliers
url: https://anycostore.com/suppliers/new-zealand
description: What overseas brands and manufacturers need to know to sell in New Zealand — Consumer Guarantees Act, Fair Trading Act, product safety, GST on low-value imports, Trade Me and logistics — and how Anyco can help.
audience: Overseas manufacturers and brands
updated: 2026-10-14
---

# Selling in New Zealand – Market Entry Guide for Overseas Suppliers


New Zealand is a **small but valuable market of about 5.3 million people**, closely tied to Australia through trade agreements and shared standards. Many suppliers enter **Australia and New Zealand together** — and [Anyco](https://anycostore.com/suppliers) serves customers in both.

*This is general information, not legal or tax advice. Check the official sources linked below or ask a professional adviser before acting.*

## Why New Zealand

- **High trust in online shopping** and strong demand for products that are hard to find locally.
- **Trans-Tasman links.** Many Australian standards and the RCM mark are recognised, so products prepared for Australia often need little change for New Zealand.
- **Less crowded categories.** A smaller market often means less competition for niche products.

## Consumer law

- **Consumer Guarantees Act 1993 (CGA).** Goods must be of acceptable quality, fit for purpose and match their description. Consumers are entitled to remedies when they are not.
- **Fair Trading Act 1986.** Prohibits misleading and deceptive conduct, unsubstantiated claims and unfair contract terms. The [Commerce Commission](https://comcom.govt.nz) enforces both.

## Product safety

- **Product safety standards** apply to specific goods, for example toys for young children, children's nightwear, baby walkers, household cots and pedal bicycles.
- **Recall notification.** Suppliers who voluntarily recall goods for safety reasons must notify the Ministry of Business, Innovation and Employment within **2 working days**. See [productsafety.govt.nz](https://www.productsafety.govt.nz).
- **Electrical goods** must meet New Zealand electrical safety regulations; the RCM is used to show compliance.

## Biosecurity

New Zealand's biosecurity is strict. Products containing **wood, plant material, seeds, soil, animal products or food** may need permits, treatment or inspection under the Ministry for Primary Industries' [import health standards](https://www.mpi.govt.nz).

## GST and duty

- **GST is 15%.**
- **Low-value imported goods (NZ$1,000 or less).** Overseas sellers must register and collect GST once their sales of these goods (and remote services) to New Zealand consumers exceed **NZ$60,000 in 12 months**. Marketplaces collect GST on sales made through them.
- **Goods over NZ$1,000.** Usually cleared through [New Zealand Customs](https://www.customs.govt.nz), with GST and any duty paid at the border.

See also our [GST guide for overseas sellers](https://anycostore.com/guides/gst-for-overseas-sellers-australia-new-zealand).

## Sales channels

- **Trade Me** — New Zealand's largest online marketplace.
- **Your own website** with New Zealand dollar pricing and local delivery information.
- **Retail stores** through a local distributor.
- **A trans-Tasman partner like Anyco** — reach New Zealand customers alongside Australia.

## Logistics

New Zealand Post and CourierPost, plus private couriers, deliver nationwide. Rural deliveries and the South Island can take longer. Shipping from Australia to New Zealand is fast and frequent.

## Next step

**[Apply to become a supplier](https://anycostore.com/suppliers#apply)**, read the [Australia guide](https://anycostore.com/suppliers/australia), or email [support@anycostore.com](mailto:support@anycostore.com).


## Frequently asked questions

### Is GST charged on goods sold to New Zealand consumers from overseas?

Yes. New Zealand GST is 15%. For goods valued at NZ$1,000 or less, overseas sellers whose sales to New Zealand consumers exceed NZ$60,000 in a 12-month period must register and collect GST, and marketplaces collect it on sales made through them. Goods over NZ$1,000 are generally taxed at the border.

### Is the Australian RCM mark accepted in New Zealand?

Yes. The RCM is used in both Australia and New Zealand to show compliance with electrical safety and radiocommunications requirements.

### What is the biggest online marketplace in New Zealand?

Trade Me is New Zealand's largest online marketplace.

### Can I sell to New Zealand through an Australian partner?

Yes. Anyco serves customers in both Australia and New Zealand, so one partnership can cover both markets.

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Source: https://anycostore.com/suppliers/new-zealand · Anyco Pty Ltd · support@anycostore.com