Selling on Australian and New Zealand Online Marketplaces
Online marketplaces are the fastest way for a small business to reach shoppers in Australia and New Zealand. This overview helps you choose where to start.
Marketplace programs, fees and rules change often — always check the marketplace's current seller terms.
The main marketplaces
| Marketplace | Market | Good for |
|---|---|---|
| Amazon Australia (amazon.com.au) | Australia | Large catalogue; Fulfilment by Amazon is available for sellers who want Amazon to store and ship stock |
| eBay Australia (ebay.com.au) | Australia | Broad audience, new and branded goods, established seller tools |
| Kogan Marketplace | Australia | Value-focused shoppers; Kogan.com's third-party seller program |
| Retailer marketplaces | Australia | Several department stores and big-box retailers let approved third-party sellers list alongside their own stock |
| Trade Me | New Zealand | New Zealand's largest marketplace, for new as well as second-hand goods |
Five tips for marketplace sellers
- Source from a reliable local supplier. Marketplaces measure late dispatch and cancellations. Stock held in Australia makes delivery targets easier to hit. See our wholesale program for marketplace sellers.
- Price including GST and delivery. Shoppers compare total cost.
- Check compliance before listing. Marketplaces remove unsafe or non-compliant products, and sellers are responsible under consumer law. Use our product compliance checklist.
- Make your listings complete. Clear titles, accurate specifications, multiple images and correct barcodes (GTINs) improve both marketplace search and Google Shopping visibility.
- Answer customers quickly. Response times affect seller ratings on every marketplace.
For brands
If you are a manufacturer or brand that wants marketplace sales in Australia and New Zealand without running seller accounts yourself, see our supplier program.
Frequently asked questions
What are the biggest online marketplaces in Australia?
Amazon Australia and eBay Australia are the largest general marketplaces. Kogan.com and several large retailers also run marketplaces for third-party sellers.
What is the biggest online marketplace in New Zealand?
Trade Me.
Where can marketplace sellers source products in Australia?
From local wholesalers and distributors. Anyco runs a wholesale program for marketplace sellers in Australia and New Zealand.