Sell Your Products in Australia & New Zealand

Last reviewed

Australia and New Zealand are high-income, English-speaking markets with strong online shopping habits — but entering them from overseas means dealing with local consumer law, product safety standards, GST, logistics and marketplace rules. Anyco is an Australian online retailer and distribution partner (Anyco Pty Ltd) that helps manufacturers and brands get their products in front of Australian, New Zealand and international customers.

In short: Send us your catalogue. If your products fit our range, Anyco lists and sells them to customers through AnycoStore.com and our marketplace channels, with a local team handling the Australian side. Apply by emailing support@anycostore.com.

How Anyco helps suppliers

  • A local business presence. Customers buy from an Australian company with Australian customer service (9:00am–5:00pm AEST, Monday–Friday).
  • Sales channels. Your products are sold on AnycoStore.com and through the online marketplaces we sell on.
  • Product content that converts. Listings written for Australian and New Zealand shoppers, with prices in Australian dollars.
  • Compliance awareness. We check that products meet Australian and New Zealand requirements before they are listed — see our compliance checklist.
  • Market feedback. Learn what sells, at what price, before you commit to a bigger local investment.

Markets

  • Australia — about 27 million people; a mature e-commerce market. Market guide for overseas suppliers.
  • New Zealand — about 5.3 million people; closely linked to Australia. Market guide for overseas suppliers.
  • Global markets — selling to customers beyond Australia and New Zealand.

Categories we are looking for

Have a product outside these categories? Tell us about it anyway.

How a supplier partnership works

See how it works for the step-by-step process, from first contact to your first sales.

Apply

Email support@anycostore.com with the subject "Supplier application" and include:

  1. Company name, country, website and contact person.
  2. Product catalogue or line sheet, with photos.
  3. Wholesale or ex-works price list and minimum order quantities.
  4. Lead times and where the goods ship from.
  5. Any certificates, test reports or registrations for Australia or New Zealand (for example RCM, EESS, or test reports against a mandatory standard).

Looking to buy rather than sell?

Resellers and retailers, see our wholesale program.

Frequently asked questions

What kinds of suppliers does Anyco work with?

Manufacturers, brand owners and authorised distributors of consumer products in categories such as home and living, kitchenware, jewellery and fashion accessories, tech gear, pet supplies and gifts.

Do I need an Australian company to sell through Anyco?

No. Anyco is an Australian business, so overseas suppliers can reach Australian and New Zealand customers through us without first setting up a local company. Your products still need to meet local product safety and labelling rules.

Which markets can my products reach?

Our home markets are Australia and New Zealand. We also sell to customers in other countries through our online store and marketplace channels.

How do I apply to become a supplier?

Email support@anycostore.com with your company name, website, product catalogue or line sheet, wholesale price list, minimum order quantities, and any compliance certificates you hold for Australia or New Zealand.

Do my products need to be certified for Australia?

It depends on the product. Electrical goods, toys for young children, products with button batteries and cosmetics, among others, have specific Australian requirements. Our compliance checklist explains the main ones.

Get in touch

Apply to become a supplier

  • Our team replies during business hours: 9:00am–5:00pm AEST, Monday–Friday.
  • Prefer email? support@anycostore.com

We use your details only to reply to your enquiry. See our privacy policy.

For resellers & small businessesBuy wholesale and resell our productsMarketplace sellers, gift shops, online stores and corporate buyers → For brands & suppliersSell into Australia, New Zealand and beyondMarket entry, compliance guidance and sales channels →